Founder · Builder · Since 2013
I'm James Allsopp.
I build internet businesses.
Founder of iNet Ventures and AskZyro. Thirteen years in—still shipping, still learning and still writing honestly about what works.
Why I Build
I never wanted one big company. I wanted lots of interesting ones.
In 2013 I started iNet Ventures with no funding, no network and no plan B — just the conviction that if I could get websites ranked, businesses would pay for it. They did. Thirteen years later that agency has delivered 25,000+ editorial links for agencies around the world.
But I never stopped building. A gaming site became GamerBolt. A curiosity about how teams work became Agile. My frustration with AI tool sprawl became AskZyro. Even my PlayStation 2 nostalgia became PS2Home. Some make money, some make me happy — the good ones do both.
Featured Projects
What I'm building
iNet Ventures — White-label SEO & digital PR agency
The business that built everything else. I started it in 2013 with cold emails and stubbornness — 13 years and 25,000+ editorial links later, agencies worldwide trust us to deliver their campaigns.
AskZyro — Ask. Solve. Do more.
My AI bet. Free tools, answers and resources — practical AI help for the things you're trying to figure out, plus a smart free AI chat anyone can use. Who doesn't like free?
GamerBolt — The home of gaming
Where my love of gaming became a media business. News, reviews and guides read by thousands of players every month — proof that passion niches can pay.
Agile — Agile & workplace culture since 2009
A publication about how teams actually work — agile, remote and culture. Running since 2009, which in internet years makes it practically an institution.
Latest Thinking
What I've been thinking about
What 13 years of SEO taught me, why I build several focused sites instead of one company, and where AI actually helps.
Which door?
Know what you need?
The ventures do the selling. This site just points you in the right direction.
Featured In
Quoted, featured and interviewed
Expert commentary on SEO, AI and digital marketing across publications and podcasts.
“AI predictive models are highly reliable at identifying hidden patterns, automating data processing, and reacting quickly. Organizations integrating AI scenario modeling report 30% to 40% faster disruption response times.”
“Optimization isn't just about driving clicks or adding keywords anymore. It's about answer-focused writing, unique data, and clear entity authority.”
“AI should not replace, but should guide human thinking. The most successful domains are the ones that incorporate the AI suggestions with the brand's vision.”
Newsletter
Occasional notes on building online businesses, AI and search.
No schedule, no spam — just honest lessons from the trenches when there's something worth sharing.